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Written by alexpowell An automatic label dispenser increases efficiency and productivity. It eliminates waste. Labels can be delivered quickly. These dispensers can reduce the time that is wasted in peeling and applying labels. Use Automatic labels dispensers for high volume shipping departments. These dispensers can be used for any label size or shape like die-cut, butt-cut, labels that are upto 6 wide and a core of 9. You can load in new rolls within seconds. These are not very expensive.
Some benefits of Automatic label dispensers are as follows: reduction in wasted labels and operator fatigue. Inexpensive to own, simple to operate and maintain, they pay for themselves. Label dispenser can be described as follows: With the fastener, the cap can be raised or lowered repeatedly to receive the re-fill pad or tags thereby reducing the cost and rendering environmental protection. The tags with different colors can be chosen from a single dispenser having more than one outlet by having a two tag pads each with a color different to the other one. It can be maintained easily and rolls can be easily replaced. The stripping length and stop position are adjustable.
Label dispensers can be used for bulk mailing, manufacturing, packaging, food, photo labs etc. These were basically introduced for bulk mail houses. An employee can apply 500 labels per hour to envelopes. But with the use of label dispenser an employee can apply nearly 2000 labels per hour.
There are two types of label dispensers namely manual and semi-automatic. In manual label dispenser the operator pulls the label through the removal device. Manual labels are less expensive when compared to semi-automatic models. Only when the label dispensers act up, in other words malfunction, do the manual label dispensers pose more problems than their semi-automatic counterparts. Since humans rarely use the same amount of power when pulling the labels out, the parts of the label dispensers can become worn by the constant changes in tension. Eventually the labels can stick in the label dispenser or come out so loose that the metal bar is unable to remove the labels backing.
Semi-automatic label dispensers are valuable to people who work in the medical field by speeding up the identification process on samples and enabling hands-free label dispensing. The label dispensers used in medical facilities and hospitals come in both wall mounted and tabletop models, whichever is deemed more convenient for the medical workers.
This machine is also used in pharmacies to label the bottles of medication. It is vital that the printing on these labels is clear after going through the label dispenser since often they contain valuable safety information for patients. Alex powell is an expert SEO copywriter for Label dispenser. He written many articles like Manual label dispensers and Electric label dispensers. For more information Contact me at
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Written by Phillip Davis Why is it that Coke can market all kinds of mutated varieties such as Diet Coke, Cherry Coke, Diet Vanilla Cherry Coke, etc., and consumers literally drink it up? But when Mercedes came out with a low-end version of their car, the real Mercedes owners were horrified? To discover the answer requires identifying a company's pivot point. The pivot point of your brand is that inherent promise you have made (wittingly or unwittingly) with your customers. And while you can move your brand in any number of directions, that one pivot point, that key element of trust, must remain steadfastly in place. Want proof? Ask yourself, hypothetically, which of the following would be more accepted in the marketplace...
- Rolex announcing that it was coming out with a very high-end clothing line?
- Rolex announcing that is was going to sell a $10 version of its watches at Wal-Mart?
Rationally it would make more sense that Rolex would extend itself further in the watch category. But Rolex really isn't in the watch business; it's in the prestige business. That's the pivot point, or position, it owns in the customer's mind. To create a cheap, widely available watch would seem more like a betrayal than a brand extension. It's obvious once you really think about it, but how many times do companies believe they are in the business of the product they make?
Since I've positioned Tungsten Marketing as a source for brilliant branding, it would be more acceptable if I next offered brilliant public relations vs. a bottom-of-the- pile discount-naming warehouse. If I were to do that, I would need to create a whole new brand or identity so as not to cloud my current positioning...one of providing clarity and brilliance.
A client of mine was at a loss on how to grow his tuxedo business. It was post 9-11 and the mood was anything but festive. When I asked him what business he was in, he was flabbergasted, Tuxedos of course! In fact he was the second generation of tuxedo sellers. But then I prodded him again. Do men really want to wear heavy, tight-fitting, expensive tuxedos? He thought for a moment and finally replied no. As he sat confused, I asked him again, What business are you really in? What do you do that makes customers love you? His eyes widened and he replied, We make men look good!
He had discovered his pivot point.
Making men look good brought with it all kinds of new possibilities. He could gather his customers' email addresses while they shopped for tuxedos, and then send them thoughtful reminders before loved ones' birthdays and anniversaries, with recommendations on the perfect jewelry, flowers or chocolates. He could make a commission on these products all while making his male customers look good. He could extend his product line to include business suits, since he would no longer be just a tuxedo shop but a place where men could come to look good in the eyes of others. See how important that subtle distinction can be? Instead of being stuck in a dead-end industry, the world was suddenly full of possibilities. That's powerful stuff.
So in looking at your business, what is your pivot point? What is it about your business that makes your core customers love it, use it, and spread the word about it? It's probably not the goods themselves but the way in which you deliver them. And that's what customers are truly buying. That's your pivot point. Find it and you can move your business in entirely new, and profitable, directions! Phillip Davis is president and founder of Tungsten Branding, company naming consultants located near Asheville, NC. Phil and his team have assisted over 200 regional, national and international corporations with business and product branding strategies. To view his company naming portfolio, visit http://www.puretungsten.com/ |
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Written by Phillip Davis It finally hit me this week what every single client, customer, person and patron truly wants -- and it's not what we're giving them. What we're giving people is details, lots of details. They come in the form of product specifications, a list of attributes, qualities, claims, guarantees, and service promises. These are all great but they don't scratch the itch... they don't satisfy the real craving that each person longs for in their day to day experience.
That constant craving is for meaning.
Think about it. When we are born, we are all basically blank slates -- empty notebooks upon which nothing yet is written. As we go through life we sense this blankness and we look to fill it in, write on it, doodle, draw, and color all over the pages. In doing so our little book of life begins to take on the thing we want most... meaning.
How does this affect your company, products and branding? This insight provides an opportunity to connect with your customer on a much deeper level -- an emotional one. If understood, you can help them tell their story, strengthen their identity and add purpose to their existence. Take coffee for example. Busy commuters don't drink the stuff at Starbucks because it's convenient or cheap. They do so because of the affiliation it brings them, the sense of belonging, ritual, purpose, community, etc. In short it provides texture and meaning to what would otherwise be a boring routine... driving to work.
So if that's the case, why do we so often describe and position our products and services in terms of their capabilities, functions and features? Does anyone really want to buy a 6,000 pound piece of metal with wheels? Or do they want the feeling of freedom that a road hugging convertible delivers? The strongest connection you can make with your customer is not the tangibles you sell, but the intangibles you instill. Build on that and you will build a loyal and profitable following.
I shared in another article how Rolex was not really in the watch business, but in the prestige business. A quality watch demands a fair price, but the value of prestige is much higher. If a company owns the prestige position, customers will often proudly state how much they paid, not how much they saved. Why? Because the product added a sense of meaning. If you're continually being price shopped, that's an indication you haven't connected with your customer on an emotional level, and you've been reduced to a commodity.
In thinking about your company's products and services, what purpose, what sense of meaning do you deliver that you are not currently communicating with your customers? Is there someway in which you enrich their lives, improve their experience, give them a greater sense of who they are? If you can connect to these emotional anchors, you will be building on bedrock. Your brand won't be subject to the constant cost comparisons that so often plague companies that fail to resonate on an emotional, meaningful level.
As owner of Tungsten, a branding firm, I believe in enlightened marketing. I share these insights because I believe that each of us has an innate capacity for brilliance. And when I say you are brilliant, it resonates within you because it's a truth, one that is stronger than any adjective-filled copy. And the message is powerful precisely because it's meaningful. Phillip Davis is president and founder of Tungsten Branding, company naming consultants located near Asheville, NC. Phil and his team have assisted over 200 regional, national and international corporations with business and product branding strategies. To view his company naming portfolio, visit http://www.puretungsten.com/ |
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